Happy Marketing

Happy Marketing

Since the program's initiation in September, we have provided nine different workshops in four locations. The importance of positioning women in the formal market continues to be a primary necessity for local entrepreneurs. As the general market transitions to digital advertising and payment processing, local business owners face the risk of being left out of the shift. HSP and AMA have implemented the Online Merchants program to avoid the loss of women in the marketplace but to also streamline a new reality of empowerment in finances for indigenous business women. 

Rooted DEEP

Rooted DEEP

The primary goal of The Deep Ecology Education Program (DEEP) is to serve as a bridge between scholarship on cultural adaptations required for our species to survive climate change.  Developing sustainable political and commercial responses requires sufficient popular support in turn making it a priority for policymakers. 

Seeds of Confidence

Seeds of Confidence

The Highland Support Project (HSP) and our sister organization, the Association of Highland Women (AMA), have partnered for over two decades to foster healing in communities with historical trauma. One of the foundational programming areas has been organizing around increasing access to improved indoor cookstoves. An essential need to address for empowering women is the cost and labor associated with firewood. 

For The Common Good

For The Common Good

HSP is in the process of forming a co-op holding company to facilitate micro-investment in Guatemalan and U.S. small businesses. In addition to direct investment, the co-op would supply personalized training, technology, and administrative support. Steps such as integrating e-commerce for these businesses would expand demand by opening access to markets in the U.S. and internationally.

Mindful Money: Momentum Through Micro-Investing

Mindful Money: Momentum Through Micro-Investing

In the months of September and October, we implemented our full focus on the Virtual Merchant program in Guatemala, Marchante Línea. Continuing through our circle empowerment method, a team consisting of a marketing director, business administration director, and graphic designer trained Guatemalan women in each field providing them with the knowledge and means to conduct their own product management through the creation of business cards, market photography, Webdesign, and business and contingency plans.