Conservative cultural norms for survival have become ingrained behavior patterns that create jobs but not businesses.
Too often, we look to replicate a neighbor's successful business instead of finding an opportunity in an unmet need or discovering a more efficient marketing method. Another major problem facing small businesses in the highlands is the inability to accept electronic payments, engage in digital commerce, and conduct business. The accelerated rate of choice of transnational companies to consumers and government policies are reducing the size of informal markets. Informal surveys have shown that even rural consumers increasingly prefer packaged and branded products.
Considering the above, this program focuses on the structuring of coping mechanisms through financial planning, capacity, and the improvement of business acumen. In addition, circles of entrepreneurs will be formed that function as rural business incubators with administrative support, marketing, facilitation of technical training, and behavioral health.
VISION: LIVE WELL oN OUR LANDS FOR OUR COMMUNITY AND WITH OUR CULTURE
The objective is to promote, in the following three years, the enterprises of indigenous women, generating opportunities for local community businesses, which result in extra income in benefits for their families.
This program will directly impact 125 Entrepreneurs, including adult women and young people, and indirectly benefit 563 relatives.
MISSION: INCREASE RESILIENCE AND AGENCY TO ADAPT TO CHANGES — TECHNOLOGICAL, SOCIAL, POLITICAL, ECONOMIC, AND CLIMATIC — THAT COMMUNITIES FACE TO PRESERVE THE VALUES OF GOOD LIVING.
We will have a marketing team to help rural producers with their brand, packaging, and access to digital markets for migrant consumers in a supportive and nostalgic market. We plan an investment portfolio to sell women's development bonds and seed a capital market, encouraging formalization and promoting productive savings.